Showing posts with label Media analysis. Show all posts
Showing posts with label Media analysis. Show all posts

Friday, September 27, 2024

Judges in TikTok Case Seem Ready to Discount First Amendment

By Ari Paul


A US circuit court panel appears ready to uphold a federal law that would effectively ban the popular social media network TikTok because it’s owned by the Chinese company ByteDance. The legal attacks on the video platform—which FAIR (8/5/205/25/2311/13/233/14/24) has written about before—are entering a new phase, in which judicial interpreters of the Constitution are acting as Cold War partisans, threatening to throw out civil liberties in favor of national security alarmism.

Earlier this year, despite widespread protest (Guardian3/7/24), President Joe Biden signed legislation forcing TikTok’s owner “to sell it or face a nationwide prohibition in the United States” (NBC4/24/24). Advocates for the ban charge that data collection—which is a function of most social media networks—poses a national security threat because of the platform’s Chinese ownership (Axios3/15/24).

Thursday, May 16, 2024

The Media Mogul Trying to Buy Baltimore’s Mayoral Race

By Pete Tucker

Baltimore’s mayoral election tomorrow will be shaped by “the single biggest donation to a political campaign in city history,” but search campaign finance records, and you won’t find it anywhere. What you will find, however, are plenty of other donations from David Smith.

Saturday, April 27, 2024

News of Mass Graves Isn’t Much News to US Outlets

The bodies of over 300 people were discovered in a mass grave at the Nasser medical complex in Khan Younis, a Gaza city besieged by Israeli forces. The discovery of these Palestinian bodies, many of which were reportedly bound and stripped, is more evidence of "plausible" genocide committed by Israel during its bombardment of Gaza. Over 34,000 Palestinians have died thus far, with more than two-thirds of the casualties being women and children (Al Jazeera, 4/21/24).

Friday, January 19, 2024

Baltimore’s New Nonprofit Outlet Looks a Lot Like the Same Old Corporate News

The Baltimore Banner, an online news outlet, broke a story in November (11/2/23) about a man’s death being ruled a homicide due to “trauma to the body.” The man, Paul Bertonazzi, had been transported by Baltimore Police to Johns Hopkins psychiatric hospital, where he died five days later. The death occurred in January 2023, but the ruling had just been determined.

The original version of the story was short on details, with information vaguely sourced to “Baltimore Police.” It described the man (initially unidentified) as “combative” and self-harming. A second article (11/3/23) on the evolving story was published the next day with more information, including that the man’s spine had been severed at some point. That article includes quotes from a police report.

Friday, November 17, 2023

For Cable News, a Palestinian Life Is Not the Same as an Israeli Life

 

Overflowing morgues. Packed hospitals. City blocks reduced to rubble.

In response to Hamas’s October 7 terrorist attack, Israel has unleashed mass destruction on Gaza. Into a region the size of Las Vegas, with a population of 2.1 million, nearly half children, Israel has dropped more than 25,000 tons of bombs, the equivalent of nearly two Hiroshimas. It has killed journalists and doctors, wiped out dozens of members of a single family, massacred fleeing Palestinians, and even bombed a densely populated northern refugee camp. Repeatedly.

As UNICEF spokesperson James Elder recently put it, “Gaza has become a graveyard for thousands of children. It’s a living hell for everyone else.”

In its initial attack on Israel, Hamas killed about 1,200 people and kidnapped about 240 more. By the end of October, less than four weeks later, the Palestinian death toll in Gaza had reached a wholly disproportionate 8,805 people. (Since then, the number has surpassed 11,000.)

This run-up in the death count was so rapid that prominent voices resorted to outright denialism. John Kirby, White House National Security Council spokesperson, labeled the Gaza Health Ministry, which is responsible for tallying the Palestinian dead, “a front for Hamas” (Fox10/27/23). (The ministry actually answers to the Fatah-run Palestinian Authority—Reuters11/6/23.)

And President Joe Biden, much to Fox’s delight (10/25/23), declared: “I have no notion that the Palestinians are telling the truth about how many people are killed…. I have no confidence in the number that the Palestinians are using.”

Washington Post factcheck (11/1/23) diplomatically described this statement as an example of “excessive skepticism: 

The State Department has regularly cited ministry statistics without caveats in its annual human rights reports. The UN Office for the Coordination of Humanitarian Affairs (OCHA), which tracks deaths in the conflict, has found the ministry’s numbers to be reliable after conducting its own investigation. “Past experience indicated that tolls were reported with high accuracy,” an OCHA official told the Fact Checker.

Some deaths count more

For cable news, however, determining the precise number of Palestinian dead may not be all that relevant. Because for them, an important principle comes first: Some numbers don’t count as much as others. Whereas around seven times as many Palestinians died as Israelis during October, Palestinian victims appear to have received significantly less coverage on cable TV.

A slew of searches on the Stanford Cable TV News Analyzer, which scours transcripts from MSNBCCNN and Fox News to determine the frequency with which given words and phrases are mentioned on cable news, bears this out. Here’s the breakdown of the screen time awarded to various search terms related to Israeli and Palestinian deaths over the course of October 2023 (see note 1):

"Israeli(s) (were) killed" vs "Palestinian(s) (were) killed"

"Israeli death(s)" or "dead Israeli(s)" vs "Palestinian death(s)" or "dead Palestinian(s)"

"Killed/Dead/Died in Israel" vs "Killed/Dead/Died in Gaza"

"Killed by Hamas" vs "Killed by Israel/Israeli(s)"

In each instance above, coverage of Israeli victims outpaced coverage of Palestinian victims, often to a significant degree.

Even if they had reached numeric parity, that would still have translated to about seven times the mentions of Israeli deaths per dead Israeli compared to Palestinian deaths per dead Palestinian.

In their seminal study on media bias Manufacturing Consent, Edward Herman and Noam Chomsky make a distinction between worthy and unworthy victims. As far as the US media is concerned, the worthy include citizens of the US and allied nations, as well as people killed by state enemies. The unworthy include those killed by the US government and its friends.

Herman and Chomsky argue that we can expect the worthy and unworthy to be treated far differently by US media. The former will be the recipients of sympathy and support. The latter will be further victimized by neglect and perhaps even disdain.

It’s not hard to see who the media considers worthy in Israel and Palestine.

Unnewsworthy war crimes

Victims aren’t the only ones who receive different treatment according to group status. So do victimizers. Consider, for example, how often war crimes are covered when they are committed by Hamas versus when they are committed by the Israeli military.

One war crime Hamas is often accused of is the use of civilians as “human shields.” As the Guardian (10/30/23) has reported: 

Anecdotal and other evidence does suggest that Hamas and other factions have used civilian objects, including hospitals and schools. Guardian journalists in 2014 encountered armed men inside one hospital, and sightings of senior Hamas leaders inside the Shifa hospital have been documented.

However, the same article continues: 

Making the issue more complicated…is the nature of Gaza and conflict there. As the territory consists mostly of an extremely dense urban environment, it is perhaps not surprising that Hamas operates in civilian areas. 

International law also makes clear that even if an armed force is improperly using civilian objects to shield itself, its opponent is still required to protect civilians from disproportionate harm.

And it’s worth noting, as the Progressive (6/17/21) has, but the Guardian article unfortunately does not, that detailed investigations following the 2008–2009 and 2014 conflicts [between Israel and Hamas] by Human Rights Watch, Amnesty International, the United Nations Human Rights Council and others have failed to find a single documented case of any civilian deaths caused by Hamas using human shields.

For its part, Israel has been accused of the use of white phosphorus in Gaza, a violation of international law. And its “indiscriminate military attacks” on Gaza have been described by United Nations experts as “collective punishment,” amounting to “a war crime.”

Yet coverage of these Israeli war crimes doesn’t even come close to coverage of “human shields.”

"Human shields" vs "White phosphorus" vs "Collective punishment"

While “human shield(s)” got an estimated 907 mentions throughout October, “collective punishment” got only 140, and “white phosphorus” a mere 30.

Distracting from context

The difference in media’s treatment of a friendly victimizer—one that may cause more death and destruction, but is a longstanding close ally of the United States—and of an official state enemy doesn’t stop there.

On top of downplaying the friendly victimizer’s current war crimes, the media are also happy to distract from a context in which the friendly victimizer has been oppressing a population for years. In this particular case, Israel has illegally occupied Palestinian land since 1967, and has enacted “ruthless policies of land confiscation, illegal settlement and dispossession, coupled with rampant discrimination.” It has subjected Gaza to an illegal air, land and sea blockade since 2007. And it has imposed a system of apartheid on the Palestinian population in the occupied territories, as documented by Human Rights WatchAmnesty International and B’Tselem.

Cable coverage of this context can’t exactly be described as extensive. Shows in which “Hamas” was mentioned near “terrorism” or “terrorist(s),” in fact, outnumbered shows that mentioned “Israel” near “apartheid,” “occupation,” “blockade” or “settlement(s)” more than 3-to-1 during the month of October. (See note 2.)

"Hamas" and "terrorism, terrorist(s)" vs "Israel" and "occupation, apartheid, blockade, settlement(s)"

Put simply, coverage of Israel’s long-standing oppression of the Palestinian people doesn’t appear to come anywhere close to coverage of Hamas’s terrorist acts. Context is swept under the rug. An enemy’s crimes are displayed indignantly on the mantel.

This sort of coverage does not contribute to creating a population capable of thinking critically about violent conflict. Instead, its main purpose seems to be to stir up hatred for a state enemy, and blind support for a state ally. All a viewer has to remember are two simple principles:

  1. The suffering of our allies matters. The suffering of our enemies? Not so much.
  2. The crimes of our enemies matter. The crimes of our allies? Not so much.

Originally published on FAIR.org, November 17th, 2023. Reprinted with permission.     

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Friday, October 13, 2023

While Israeli Media Examine Government Failure, US Papers Push ‘National Unity’

As the world watches the ongoing horror in southern Israel and in the Gaza Strip, media grapple not only with the immediate violence, but to understand why this happened and how it can stop. This is truly no other Middle East skirmish anymore. Likely the deadliest offensive against Israel on its soil, and perhaps the most audacious operation by Palestinian militants, it’s been compared both to 9/11 and to the bloody 1973 war between Israel and a coalition of Arab nations.

How could Israel—so famous for its military might and advanced intelligence capabilities—have missed the warnings of such an attack? The coordinated nature of the rocket attacks and assaults on nearby towns make clear that this was a huge operation that took time and planning; paragliding attacks require practice runs that are not easy to hide (L’Orient Today10/9/23), for instance. Already, Israeli media have begun looking closely at the Israeli government’s actions to understand how and why this happened—in sharp contrast to US broadsheet opinion, which has largely rallied unquestioningly behind Israeli “national unity.”

Blaming Netanyahu

Times of Israel: For years, Netanyahu propped up Hamas. Now it’s blown up in our faces

In the wake of the Hamas attack, criticism of the Israeli government was widespread in the country’s media (Times of Israel10/8/23).

The Times of Israel (10/8/23) noted that Netanyahu was quoted telling Likud Party members in 2018 about his stance on Gaza, summarizing his quote saying “those who oppose a Palestinian state should support the transfer of funds to Gaza”—meaning to Gaza’s Hamas-led government—as doing so maintains the “separation between the Palestinian Authority in the West Bank and Hamas in Gaza,” thus dividing and conquering the Palestinians once and for all.

Gaza is sealed off, contained and highly surveilled (Middle East Institute, 4/27/22); it’s hard to believe no one in the Israeli government didn’t know something was being planned.  The above ToI report quoted Assaf Pozilov, a reporter for the Israeli public broadcasting outlet Kan, saying before the attack, “The Islamic Jihad organization has started a noisy exercise very close to the border, in which they practiced launching missiles, breaking into Israel and kidnapping soldiers.”

An Israeli military veteran in the New York Post (10/9/23), hardly considered a pro-Palestine publication, blamed Israel for ignoring warnings from Egyptian intelligence about “something big.”

An editorial at Ha’aretz (10/8/23) put the blame squarely on Netanyahu, saying “he is the ultimate arbiter of Israeli foreign and security affairs.” It also pointed the finger at his right-wing policies on settlement expansion and allies with far-right extremist parties. “As expected, signs of an outbreak of hostilities began in the West Bank, where Palestinians started feeling the heavier hand of the Israeli occupier,” the editorial said, noting that “Hamas exploited the opportunity in order to launch its surprise attack.”

At the Jewish Telegraphic Agency (10/7/23), David Halperin, chief executive officer of the Israel Policy Forum, wrote that for the last year, “my colleagues and I…have joined with others in expressing concern about the nature of Israel’s far-right government.” The article—which questioned why Netanyahu’s government, famously hard-nosed on security, failed to protect the people—was reprinted in the Jerusalem Post (10/7/23).

Alon Pinkas (Ha’aretz10/9/23) wrote more directly: “Netanyahu should be removed as prime minister immediately—not ‘after the war,’ not after a plea bargain in his corruption trial, not after an election. Now.”

‘Risks of disunity’

NYT: The Attack on Israel Demands Unity and Resolve

Unity, not accountability, was the key theme in US media (New York Times, 10/9/23).

But top US editorial boards are elsewhere, failing to ask questions about intelligence failures and Netanyahu’s hand on the wheel. Instead, they urged Israelis to put aside the concerns they’ve had about democracy, which brought throngs of liberal and left-wing Israelis into the streets to denounce the Netanyahu government’s neutering of an independent judiciary—a decision that has been likened to the “sham democracy” of Hungary (Foreign Policy8/3/23). This summer, military reservists joined the protests, causing alarm about the country’s military readiness (AP7/19/23).

Wall Street Journal editorial (10/7/23) used the Hamas offensive to downplay Netanyahu’s judicial power grab, saying, “The internal Israeli debates over its Supreme Court look trivial next to the threat to Israel’s existence.”

The Journal also discounted any criticism of the ongoing Israeli blockade of Gaza, saying, “Israel has been allowing 17,000 Gazans to work in Israel each day and would like to allow more.” The editorial said “the assault also underscores the continuing malevolence of Iran,” because its government “cheered on the attacks,” “provided the rockets and weapons for Hamas,” and “may have encouraged the timing as well.”

Washington Post editorial (10/7/23) did blame the right-wing government for initiating the internal political crisis, but hoped that the political factions would soon come together. “Early signs are that Israel’s leading politicians are putting aside their differences with Mr. Netanyahu to meet the emergency,” it said. Another Post editorial (10/9/23) suggested that the US could take a lesson from Israel on the “risks of disunity,” criticizing Netanyahu’s judicial overhaul for setting off a “distracting backlash.”

An editorial at Bloomberg (10/8/23) admitted that Netanyahu’s judicial reform efforts “have needlessly riven Israeli society” and that his aggressive military policies in the Occupied Territories worsened things for Israelis and Palestinians alike. Yet the news service waved that all away, saying, “But all that’s for another time.” It also said the “assault deserves only one response from the world: outrage, and unwavering support for Israel’s right to defend itself.”

The New York Times editorial board (10/9/23) said that though Israelis were right to march against Netanyahu’s judicial restrictions, the Hamas attack changed the terrain, because “Israel’s military strength depends on its national unity, and Israelis have now come together to defend themselves.”

Of course, Israel, while mobilizing for war, has moved toward forming a unity government (Reuters10/10/23).

‘Your self-made weakness’

NYT: Hamas Is Not the Only Problem We Must Reckon With

The other problem, according to Shimrit Meir (New York Times10/8/23), is that “Israelis acted as if we could afford the luxury of a vicious internal fight.”

Worse, the Times gave column space (10/8/23) to Shimrit Meir, a former advisor to far-right Israeli Prime Minister Naftali Bennett, to cite Israel’s political division as military weakness, urging the country to close ranks.

Israel was vulnerable to an attack because years of dissolving Knessets and new elections left the country divided, Meir said, adding that Israel had “forgotten its second role in the world, as a place that embodies the idea of Jewish solidarity,” and that the people “instead found themselves engaged in an all-out war—not against terrorists but against themselves.”

The idea that the Israeli populace–which has long included right-wing militarists, religious fanatics of various Jewish sects, left-wing anti-occupation activists and techy neoliberals—has always been one big family in political consensus without fierce debate is laughable. But for Meir, the dissension in recent years is a dangerous aberration:

As a nation, Israelis acted as if we could afford the luxury of a vicious internal fight, the kind in which your political rival becomes your enemy. We let animosity, demagogy and the poisonous discourse of social media take over our society, rip apart the only Jewish army in the world. This is our tragedy. And it carries a lesson for other polarized democracies: There is someone out there waiting to gain from your self-made weakness. This someone is your enemy.

She said she hoped that Israel returned “to its senses, ending the political crisis and forming a unity government.”

In other words, not only is Knesset opposition to Netanyahu’s internal policies now viewed as some kind of softness on the Hamas attack, but it was the nerve of the people to organize to protect their institutions that opened up the nation to the latest offensive.

No longer time for debate

WaPo: The lesson from the Hamas attack: The U.S. should recognize a Palestinian state

The Washington Post (10/9/23) published an exceptional op-ed that pointed to the occupation as the root of violence.

The Washington Post, to its credit, ran an op-ed (10/9/23) from a Palestinian journalist that didn’t necessarily put the blame squarely on Netanyahu, but called on the US to support Palestinian statehood. But Post columnist David Ignatius (10/8/23) jumped in on the idea that the quarrel over the Supreme Court contributed to Hamas’ offensive. “Did that political chaos contribute to the Gaza attacks? I don’t know,” he said, adding that the “domestic feuds of the past few months might have led Hamas and its backers in Tehran to believe that Israel was internally weak and, perhaps, vulnerable.”

Meanwhile, the Wall Street Journal ran fiercely jingoistic pieces from well-known American neoconservatives like Douglas Feith (10/9/23) and Daniel Pipes (10/8/23), while Mitch McConnell (10/9/23), the Republican Senate minority leader, called for more US support for Israel’s war effort. And far from questioning the Israeli government’s preparedness, law professor Eugene Kontorovich (10/8/23) said the US and others “must not only refrain from limiting Israel’s operation in Gaza but resolve to oust the genocidal regime in Tehran.”

While Israelis, including those in the media class, ponder if their country is run by inept and corrupt leadership, much of the US media skip all this and insinuate that now is no longer the time for debate, but a time to brush aside uncomfortable conversations in the face of war.


Originally published on FAIR.org, October 13th, 2023. Reprinted with permission.     

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Tuesday, February 7, 2023

You Don’t Stop Police Killings by Calling them ‘Fatal Encounters’

By Julie Hollar and Janine Jackson, February 2, 2023


It’s hard to find words after yet another brutal police killing of a Black person, this time of 29-year-old Tyre Nichols in Memphis, Tennessee, captured in horrifying detail on video footage released last week. But the words we use—and in that “we,” the journalists who frame these stories figure critically—if we actually want to not just be sad about, but  end state-sanctioned racist murders, those words must not downplay or soften the hard reality with euphemism and vaguery.
New York Times: Tyre Nichols Cried in Anguish. Memphis Officers Kept Hitting.

The New York Times (online 1/27/23) writes of the “enduring frustration over Black men having fatal encounters with police officers.”

Yet that’s exactly what the New York Times did in recent coverage. In its January 28 front-page story, reporter Rick Rojas led with an unflinching description of the brutal footage, noting that Nichols “showed no signs of fighting back” under his violent arrest for supposed erratic driving.

Yet just a few paragraphs later, Rojas wrote: “The video reverberated beyond the city, as the case has tapped into an enduring frustration over Black men having fatal encounters with police officers.”

People get frustrated when their bus is late. People get frustrated when their cell phone’s autocorrect misbehaves. If people were merely “frustrated” when police officers violently beat yet another Black person to death, city governments wouldn’t be worried, in the way the Times article describes, about widespread protests and “destructive unrest.”

By describing protest as “destructive,” while describing state-sanctioned law enforcement’s repeated murder of Black people as “Black men having fatal encounters with police officers,” the Times works to soften a blow that should not be softened, to try to deflect some of the blame and outrage that rightfully should be aimed full blast at our country’s racist policing system.

That linguistic soft-pedaling and back-stepping language was peppered throughout the piece, describing how police brigades like the “Scorpion” unit these Memphis police were part of are “designed to patrol areas of the city struggling with persistent crime and violence”—just trying to protect Black folks from ourselves, you see—yet they mysteriously “end up oppressing young people and people of color.” Well, that’s a subject for documented reporting, not conjecture.

New York Times: What We Know About Tyre Nichols’s Lethal Encounter With Memphis Police

The New York Times (2/1/23) doubles down on its new euphemism for “killing.”

When a local activist described himself as “not shocked as much as I am disgusted” by what happened to Tyre Nichols, the Times added, “Still, he acknowledged the gravity of the case”—as if anti-racist activists’ combined anger, sorrow and exhaustion might be a sign that they can’t really follow what’s happening or respond appropriately.

Folks on Twitter (1/28/23) and elsewhere called out the New York Times for this embarrassing “Black people encounter police and somehow end up dead” business, but the paper is apparently happy with it. So much so that the paper came back a few days later with an update (2/1/23), with the headline: “What We Know About Tyre Nichols’ Lethal Encounter With Memphis Police.”

In it, Rojas and co-author Neelam Bohra wrote in their lead, “The stop escalated into a violent confrontation that ended with Mr. Nichols hospitalized in critical condition. Three days later, he died.”

Journalism school tells you that fewer, more direct words are better. So when a paper tells you that a traffic stop “escalated into a violent confrontation that ended up with” a dead Black person, understand that they are trying to gently lead you away from a painful reality—not trying to help you understand it, and far less helping you act to change it.

Originally published on FAIR.org, February 2nd, 2023. Reprinted with permission.     


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Tuesday, January 10, 2023

The Podcast Conglomerate the Media Won’t Name

Spoiler: It’s John Malone’s Liberty Media
News consumers hear about the titans of podcasting regularly these  days: Spotify, iHeartMedia, Amazon Music.  But there is one name that’s curiously absent: Liberty Media.

The company recently got some coverage after Taylor Swift fans rose up against Ticketmaster’s monopolistic pricing. The live event company increased its market share after being bought by Live Nation, a Liberty subsidiary. Forbes (1/21/22) also named Liberty the “most valuable sports empire” from its profits off its Formula One and Atlanta Braves subsidiaries.

More often ignored, Liberty Media also owns satellite radio SiriusXM, internet radio Pandora and podcast platform and network Stitcher, which it claims amount to the “largest ad-supported audio entertainment streaming service in the US,” with over 100 million listeners.

In 2021, it rolled the advertising wings for all three of those companies into SXM Media, now one of the largest ad sellers in podcasting. These forces combined make it the only real direct competitor to Spotify for a vertically integrated podcast empire (FAIR.org, 4/21/21).

A hidden conglomerate

An avalanche of consolidation over the past few years has made the podcast industry difficult to report on. It’s tedious for readers to shift through chains of corporate subsidiaries, so journalists seem to simply ignore them.

The media press do cover Sirius, but consistently fail to highlight its corporate parent or its own subsidiaries. The satellite radio giant itself owns Pandora and Stitcher, which includes the Midroll ad business, which was rolled into SXM, and the Earwolf podcast network (and oh what a simplification that is). But of much greater consequence is the media’s consistent failure to highlight that all of these companies are owned by Liberty Media.

In 2021, the Department of Justice gave Liberty the go-ahead to purchase iHeartMedia (formally Clear Channel), the largest radio broadcaster in the country. iHeart reaches over 90% of Americans every month “through podcasts, AM and FM stations and online platforms,” according to Variety (10/19/21). Liberty sold off its entire stake in iHeart last year, but had the deal proceeded, it would have merged two of the nation’s largest audio oligopolists into one.

The DoJ decision was sparsely covered, but even if it was front-page news, you can only understand what Liberty taking control of iHeart would have done if you already understood its other audio holdings and how they fit together. This is a bigger picture that is sorely lacking in coverage of either company.

Corporate consolidation bias 

Liberty Media's podcasting empire as Russian dolls

Liberty Media owns SXM, which owns Pandora which owns Stitcher which owns Earwolf.

When mergers happen, there is often a natural news bias toward the company doing the purchase. But the complete failure to contextualize which companies the purchaser and purchasee already own, or are owned by, obscures monopolists and insulates them from scrutiny.

The Wall Street Journal (7/6/20) reported that SiriusXM bought Stitcher, and Forbes (7/7/20) noted this will “give it the tools to compete with Spotify,” without a single mention of Liberty Media. Ashley Carmen has a superb deep dive into the after-effects of SiriusXM’s purchase of Stitcher for the Verge (3/22/22), but she never mentions that Sirius itself has a parent company.

Billboard  (10/23/20) reported when iHeart acquired Voxnest, and Variety (2/17/21) noted when it bought Triton Digital the next year. Again, no Liberty. When the New York Times (4/3/19) covered iHeart’s potential IPO, it failed to mention Liberty held a stake in the company at the time.

News sites also want to write about companies their audience wants to hear about, and that’s often the platforms and networks that they actually use. Spotify’s purchase of popular podcast network Gimlet Media was a darling story of the podcast press; meanwhile, their purchase of Anchor, an ad seller, was covered less. Today, Anchor is an engine that’s key to the audio company’s success, while Gimlet lags.

Over-focus on podcast networks poses a lot of problems, because they are often nested at the bottom of the new corporate podcasting Matryoshka dolls. Think Earwolf, owned by Stitcher, owned by Pandora, owned by Sirius, owned by Liberty.

The largest Russian doll

Vox: Why billionaire John Malone’s shadow looms over CNN

Liberty Media‘s John Malone (Vox8/26/22): “Fox News, in my opinion, has followed an interesting trajectory of trying to have ‘news’ news, I mean some actual journalism, embedded in a program schedule of all opinions.”

OK, take a deep breath, because Liberty itself is not the top of this nested power structure. It’s owned by one man: John Malone. Worth over $9 billion, and the largest landlord in the United States (FAIR.com2/17/22), Malone’s media influence does not end with audio. He is also the “power behind the throne” of the new company formed from the merger between AT&T’s Warner Brothers and Discovery (Next TV, 11/21/22). Lest I fall into the trap of my own criticism, that includes the following entities: CNNHBODC Comics and 67 other companies.

Malone was the long-term chair of TCI, the US’s second-largest cable provider (and “worst discriminator,” according to the NAACP) until it was purchased by AT&T in 1999.

Liberty Media began as the cable programming subsidiary of TCI, and helped the cable company rise to the top by purchasing stakes in the programs it ran on its channels, including a 10% stake in Time Warner, and a controlling stake of Discovery (Extra!11–12/97). Liberty even owned PBS NewsHour (yes, you read that correctly—Extra!, 11/10) from 1995 until 2014, when Washington, DC’s public media station WETA bought the program.

Under AT&T’s ownership, it absorbed TCI’s digital music and satellite businesses, before splitting off into an independent company in 2001 under Malone’s control (CNN8/10/01).

Malone was CEO of Discovery between 2006 and 2008, and was the company’s largest shareholder and board chair when it merged with Warner Brothers. He is now an independent director at the newly merged Warner Brothers Discovery, which is also run by his former hand-picked CEO of Discovery and long-term mentee, David Zaslav (Vox8/26/22).

Malone is a noted conservative who contributed over $1 million to Donald Trump’s inaugural campaign. 

Before the Warner/Discovery merger went through, he told CNBC in an interview (11/18/21) he wished CNN would “actually have journalists,” then praised Fox for its “actual journalism” (FAIR.com2/17/22). Many journalists at CNN suspect the media company’s recent firing of celebrated media reporter Brian Stelter was a political decision at the behest of Malone (Vox8/18/22).

There are rumors the merged company may attempt to absorb NBC Universal, along with its streaming platform Peacock, as early as 2024 (The Street, 9/22/22).

We’re getting far afield from podcasts here—but the whole point is that these things are all connected. When we put these threads together, we see a bigger picture that’s important for news consumers to digest.

Noted political economist Robert McChesney wrote for FAIR back in 1997 (Extra!11–12/97) that TCI faced “a direct and potentially very damaging challenge to its US market share from digital satellite broadcasting.” Now, Malone controls SiriusXM, the largest satellite broadcaster in the country.

The coming Spotify/Liberty duopoly 

Liberty and Spotify fighting for the spoils.

With the podcast industry thinning out, Liberty and Spotify are fighting for dominance.

All of these failures in clear reporting obscure the bigger picture. Mainstream coverage might leave you with the impression of a podcast landscape dominated by Spotify and Apple. But if we incorporate an understanding of corporate ownership, there are two main end-to-end podcast empires with a clear grip on the market at this point: Spotify and Liberty Media’s SiriusXM (FAIR.org, 4/21/21).

Sirius certainly sees it that way. A former Stitcher employee told the Verge (3/22/22), “Spotify is the devil to SiriusXM.”

Spotify has the bigger platform, with 400 million monthly listeners (CNET2/2/22), while Pandora has hemorrhaged listeners year after year since 2019. (Note that these numbers are from before big artists like Neil Young boycotted Spotify over Joe Rogen; Young still has an entire  channel on SiriusXM.) But Liberty has built an ad-selling powerhouse in SXM Media that Spotify’s own Megaphone struggles to compete with. In fact, with SXM’s help, Pandora has increased its ad revenue despite shrinking listenership. SXM Media signed deals with NBCMSNBCCNBCSoundcloud and Audiochuck early on, and has since signed with Spanish-language reVolver Podcasts and Crooked Media (home of Pod Save America). In February 2020, SiriusXM made a $75 million minority equity investment into SoundCloud, which expands on their ad agreement.

Sirius has also drawn more listeners to its content than SpotifySpotify’s Joe Rogan Experience remains the most popular individual podcast, while SiriusXM’s Crime Junkies comes in third in Edison Research show rankings. But the Stitcher podcast network has topped Triton Digital’s weekly download rankings for over a year, after it edged out NPR. And SXM Media beats Spotify in Edison Researcher’s rankings for “top podcasts networks by reach.”

Sirius also bought Conan O’Brien’s Team Coco podcast network and digital media company last year, adding a network with 180 million annual downloads (Tech Crunch4/23/22)

But winning the so-called “podcast wars” has never been just about platforms. It’s about building a whole end-to-end system for producing, hosting, monetizing and then platforming content. Spotify and Liberty are the only companies that have unlocked this “final infinity stone” in the US market (Input2/22/21).